Photo: FLLewis/Media City G –A couple enjoys some ice cream at Baskin- Robbins on South Victory Boulevard in Burbank, back in May 2007
Hey, what’s going on? The ice cream giant, Baskin-Robbins, is sending an old favorite, French Vanilla, to its “Deep Freeze,” as part of the company’s 65th birthday celebration. Last week, BR announced the retirement of not one, but five of the 31 signature flavors. Also getting the boot Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode, and Superfudge Truffle.
Srinivas Kumar, Chief Brand Officer, Baskin-Robbins Worldwide, explained the decision in a press release on PR Newswire : “Over the decades we have retired some of our iconic flavors into our Deep Freeze — like Miami Ice from the 1980s and Beatle Nut in the 1960s — but never before have five flavors gone into the Deep Freeze at one time. By retiring these great flavors we are marking Baskin-Robbins milestone birthday celebration but also making room in our flavor library for new flavor innovation.”
Baskin-Robbins is the world’s largest chain of ice cream speciality shops. The company got its start right here in the Southland by Burt Baskin and Irv Robbins in the mid-1940s.
I haven’t been to a Baskin-Robbins shop in a while, probably since the 2009 31 Cent Scoop Night event. This new development just might be the excuse, I mean, reason I need to go by a BR shop for a final scoop or two of their French Vanilla and Superfudge Truffle. Apparently, the BR outlets have received their final shipments of the retired flavors — so supplies aren’t expected to last very long.
Oh, July is National Ice Cream Month — another reason to go get your scoop on!