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Bummer: Baskin-Robbins dumps French Vanilla

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Photo: FLLewis/Media City G –A couple enjoys some ice cream at Baskin- Robbins on South Victory Boulevard in Burbank, back in May 2007

Hey, what’s going on? The ice cream giant, Baskin-Robbins, is sending an old favorite, French Vanilla, to its “Deep Freeze,” as part of the company’s 65th birthday celebration. Last week, BR announced the retirement of not one, but five of the 31 signature flavors.  Also getting the boot Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode, and Superfudge Truffle.            

Srinivas Kumar, Chief Brand Officer, Baskin-Robbins Worldwide, explained the decision in a press release on PR Newswire : “Over the decades we have retired some of our iconic flavors into our Deep Freeze — like Miami Ice from the 1980s and Beatle Nut in the 1960s — but never before have five flavors gone into the Deep Freeze at one time. By retiring these great flavors we are marking Baskin-Robbins milestone birthday celebration but also making room in our flavor library for new flavor innovation.”

Baskin-Robbins is the world’s largest chain of ice cream speciality shops. The company got its start right here in the Southland by Burt Baskin and Irv Robbins in the mid-1940s. 

I haven’t been to a Baskin-Robbins shop in a while, probably since the 2009 31 Cent Scoop Night event. This new development just might be the excuse, I mean, reason I need to go by a BR shop for a final scoop or two of their French Vanilla and Superfudge Truffle. Apparently, the BR outlets have received their final shipments of the retired flavors — so supplies aren’t expected to last very long.

Oh, July is National Ice Cream Month — another reason to go get your scoop on!

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6 Responses to Bummer: Baskin-Robbins dumps French Vanilla

  1. DixieFlyer Sunday, July 18, 2010 at 10:28 pm #

    Hey Fronnie,

    What was your favorite flavor from Burt & Irv?

    Did they put it in a cone, back then?

    You must be using an old picture, or your big brothers & sisters told you!!

  2. Fronnie Sunday, July 18, 2010 at 11:14 pm #

    Dixie,

    Hmm, interesting comment. First, the history of Baskin-Robbins can be found through simple research. I wasn’t there at the beginning of BR, but they most likely used ice cream cones — which were invented long before Baskin and Robbins went into business.

    I love ice cream. I have several BR favorites — top of the list —Chocolate Mousse Royale introduced in 1981.

    That photo was taken in 2007. Yes, I was around in Burbank in 2007.

    So what’s your favorite flavor, Dixie? You have been to Baskin-Robbins haven’t you?

  3. Anne V Monday, July 19, 2010 at 4:43 pm #

    as long as they don’t retire jamoca almond fudge, I will be OK. Life would not be the same without it!!!!

  4. DixieFlyer Monday, July 19, 2010 at 9:02 pm #

    Oh, Miss Fronnie,

    It has to be….Vanilla.

  5. DixieFlyer Tuesday, July 20, 2010 at 1:08 am #

    From my more adventuress days:

    Does anybody remember “Baseball Nut”?

    Vanilla for the baseball,

    Nuts for the fans, and…..

    Raspberries for the umpires!!!

  6. Fronnie Tuesday, July 20, 2010 at 1:36 am #

    Dixie,

    The flavor of the month at Baskin-Robbins in June — Baseball Nut. Vanilla ice cream with cashews and a swirl of black raspberry. It is still a popular flavor. Also, I can dig a dish of BR’s Pralines ‘n Cream.

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