Sears in Burbank has opened its doors to some homeless pets. The retailer is partnering with the Burbank Animal Shelter in its “You can’t buy love, adopt it” campaign. “Over 2,500 animals come through the Burbank Animal Shelter ever year. Our goal with this new campaign is to encourage people to adopt pets. We are excited that Sears is helping us kick-off this campaign,” according to Burbank Animal Shelter administrative analyst Karen Wilcox in a news release.
As part of the effort to get the word out, shoppers will be seeing life-size dog cutouts displayed throughout that Sears. Each cutout will have a dog tag, which includes information on how store visitors can view all the pets up for adoption at the shelter.
“We are honored to participate in this worthwhile venture to help our furry friends find forever homes,” said Sears Store General Manager, Lonnie Kisner.
The idea to display dog cutouts in retail stores started with IKEA in Singapore, which collaborated with two animal shelters there. “We’re hoping that other retail stores will jump on board and help us save more homeless animals,” added Wilcox.
Also, the shelter is planning to hold monthly pet adoption events at the Burbank Town Center Mall.