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Campaign underway for a new Trader Joe’s in Burbank

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Photo: FLLewis / Media City G -- Former location of Fresh & Easy market 1615 West Verdugo Avenue Burbank January 4, 2016

Photo: FLLewis / Media City G — Former location of Fresh & Easy market 1615 West Verdugo Avenue Burbank January 4, 2016

A campaign is underway to open a new Trader Joe’s market in Burbank. It has gained traction in the neighborhood around the failed Fresh & Easy market at 1615 West Verdugo Avenue. For several weeks, there has been a call to action, for a new Trader Joe’s, posted on the front of that building. The notice is shown below.

Posted notice at former Fresh & Easy

No doubt there are many fans of Trader Joe’s specialty items, extensive selection of prepared salads, assortment of frozen foods along with fresh veggies, fruits, and flowers. Another plus for Trader Joe’s has to do with its impact on the surrounding area. There are reports that homes within a mile of a Trader Joe’s appreciate faster than others — by as much as 10 percent.  Homes near Whole Foods markets reportedly get a bump up in value, too.

I asked Burbank’s interim Community Development Director, Patrick Prescott, about plans for that spot. “The City would very much like to see a new grocery store at that location. It’s such easy access for folks in the neighborhood. Our Economic Development team is reaching out to the property owners to determine what their intentions are for the property.”

When it comes to picking new locations for its stores, Trader Joe’s asks for recommendations. ” There are no guarantees, but being wanted matters to us,” according to the company website.

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5 Responses to Campaign underway for a new Trader Joe’s in Burbank

  1. Robert Tuesday, February 9, 2016 at 6:45 pm #

    The only problem with trader joes opening there is whole foods is oipening a new store across the street where they are currently building the business/ residential project.

  2. Fronnie Tuesday, February 9, 2016 at 6:53 pm #

    Robert,

    The Whole Foods is part of the Talaria Project, which is under construction at 3401 West Olive Avenue.

  3. Mag Park Reader Wednesday, February 10, 2016 at 3:28 pm #

    This site would never work for a Trader Joe’s. The parking lot isn’t small enough!

  4. Fronnie Wednesday, February 10, 2016 at 3:49 pm #

    Mag Park Reader,

    You know, I got to agree with you about the parking lots at Trader Joe’s grocery stores. The ones I have been to in SoCal have inadequate parking lots, which are almost always crowded. Locally, both the Burbank and the Toluca Lake Trader Joe’s have parking issues. Yet, I still shop at both locations.

  5. Al in SoCal Thursday, February 18, 2016 at 10:52 am #

    It’s a MUST for Trader Joe’s to have inadequate parking … I think the world would collapse if a Trader Joe’s location had ample parking.

    Also – think of the other businesses in that strip mall, they would exist only to provide TJ’s with parking stalls.

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