Costco is the top go to grocery store in the Western States for most consumers, according to a the results of a Harris Poll EquiTrend study released today. Back in January of this year, 41,806 consumers, 15 an older, reportedly were quizzed on 40 randomly selected grocery brands. The study examined three key factors: Familiarity, quality, and purchase consideration in four regions of the country.
In the West, Costco ranked number one. Trader Joe’s came in second, followed by Whole Foods Market, Safeway, and Stater Bros. Markets rounded out the top five. In the below average category: Albertsons, Food-4-Less, Ralphs, Sam’s Club, Save-A-Lot, Smart & Final, Target, Vons, and Walmart.
Also, the study found “… Trader Joe’s and Whole Foods Markets are the only national brands to rank above the category average in all four regions, with consistently strong Quality and Purchase Consideration scores.” The four regions: West, Midwest, South, and Northeast. More details of the study here.