McDonald’s is going after the morning coffee crowd. That’s probably bad news for Starbucks. In a two-week promotion, which kicks off today, McDonald is offering free small McCafé coffee to customers who visit participating outlets during breakfast hours.
“This event is McDonald’s way of encouraging new guests to try McCafé coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend,” Greg Watson, senior vice president, McDonald’s US Menu Innovation, said in a news release.
The promotion runs today, Monday March 31 through April 13.