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New anti-smoking campaign for some Hollywood movies

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Movies aimed at the younger generation will soon carry anti-smoking public service announcements when they are released on DVD. The Los Angeles-based Entertainment Industry Foundation announced a new initiative to include the special PSAs on movies that have scenes of tobacco use and are rated G, PG, and PG-13.

The PSAs will appear in the opening minutes of all new youth-friendly films released by Paramount, Sony Pictures, Twentieth Century Fox, Universal, the Walt Disney Company, and Warner Bros.

At the end of each thirty second anti-smoking PSA there will be details about the Tobacco Free website; which contains information on the dangers of smoking, how to quite, and how to help others kick the habit.

From Philanthropy News Digest 

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