Grammy-award winning singer/model/actress, “Rihanna” is always turning heads, pushing the envelope, and starting trends. Now the young entertainer has a new fragrance out called Rogue, according to a PRNewswire. In the release, Rihanna describes her new scent this way: “People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me,” says the songstress. “This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.” Parlux Fragrances LTD is the company producing Rogue. Also, it handles fragrances Kenneth Cole, Ivanka Trump, Jessica Simpson, and Paris Hilton. Rogue is available this month at Macy’s, Dillard’s, and Belk. The price for eau de parfum 4.2 oz. $69. Check out Rihanna’s behind the scenes video for Rogue on the home page.