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Sony’s new online casting service aims to turn fans into stars

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Sony Pictures just launched a search for fans with the right stuff to be in some of its productions. The kick off of this virtual talent search from the entertainment giant was announced in a PRNewswire release today. Sony’s new motto, “turning today’s fans into tomorrow’s stars.”

The search is through casting calls and contests on a new Sony website faceofthefan.com   The ongoing program includes Sony Pictures properties in film, television, and online.

In the release, Screen Gems President, Clint Culpepper, gives thumbs-up to the new site: “The Face of the Fan program enables us to source people from all over the country to find unknown talent and give them a shot at something they may not have otherwise been able to do.”

On the site, there’s a casting call for a pivotal role of a young female character in the latest installment of the action franchise, “Underworld.”  Fans can participate in the search by downloading script pages to rehearse and then uploading audition videos and their credentials for considerations. If you don’t get that part — you might get a call from a casting agent for another role. A Hollywood career could be just a mouse click away.

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