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Valentine’s Day contest & the hot selling Michelle Obama dress

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Photo: mrs-o.org -- H&M dress turned into a hot seller by First Lady Michelle Obama

Photo: mrs-o.org -- H&M dress turned into a hot seller by First Lady Michelle Obama

Any doubts that First Lady Michelle Obama is a fashion trendsetter were put to rest this week. Mrs. Obama appeared on “The Today Show” last Wednesday morning, wearing a version of a navy polka dotted dress from the spring collection of Swedish retailer, H&M. The price tag, a modest $34.95. Mrs. Obama version had sleeves and was accessorized with an orange belt and lemon yellow pumps.

People magazine says the First Lady “rocked” that dress and apparently a lot viewers agreed. Mrs. Obama’s appearance on “Today” sparked a huge demand for the frock.  As they say, the dresses have been flying off the racks and the phones ringing off the hock with customers trying to find the Michelle Obama dress.

Photo: Peter Kramer/NBC/People --First Lady Michelle Obama appears on "The Today Show" Wednesday, February 9, 2011

Photo: Peter Kramer/NBC/People --First Lady Michelle Obama appears on "The Today Show" Wednesday, February 9, 2011

The website about Mrs. Obama’s style and fashion, Mrs.O, has several stories about this now famous dress. One post suggests the recent jump in the Swedish retailer’s stock price may be due to Mrs. O wearing that dress on television. Also, the website managed to snag one of those dresses and is now offering it as a prize in a Valentine’s Day contest. Details here.

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